Privacy Policy

Effective - 10/15/2012
Last Updated - 06/20/2016

This Privacy Policy describes the privacy practices of GiftFly LLC, its subsidiaries, and affiliates ("GiftFly”) in connection with its website located at, it's Clover App and it's iOS & Android Apps, collectively the ("Site"). Please review it carefully. Your use of the Site constitutes your agreement to this Privacy Policy. Please also review the Terms of Service which, in addition to this Privacy Policy, also govern your use of the Site and GiftFly’s services.

1. What Kinds of Information Does GiftFly Collect?

  • 1.1 Personally Identifiable Information

    Personally Identifiable Information ("PII”) is information that identifies a specific user. It may include your first name, last name, address, e-mail address, telephone number, social security number, credit card information, bank account, PayPal or other payment service account information, social network account information such as Facebook account information, or any other information that specifically identifies a user.

    When you engage in certain activities on the Site, GiftFly must collect PII from you to complete your order or otherwise process your transaction. Activities that require GiftFly to collect PII include creating a GiftFly account, purchasing a GiftFly giftcard, redeeming a GiftFly gift card, submitting content (such as comments, reviews, photographs, or videos) to the Site, contacting GiftFly with a question or concern, entering a contest or sweepstakes, completing a survey, sending best practices and promotionals email offers and redeeming or signing up for a special offer. You may access the Site without engaging in any of these activities. However, if you choose to engage in any of these activities, GiftFly will collect PII from you. Some of the PII is mandatory and some is optional based upon the certain activity.

    GiftFly does not allow other parties to collect PII about an individual consumer's online activities over time and across different websites when users are on GiftFly's website.

  • 1.2 Information About How You Use The Site

    Like most websites, GiftFly uses cookies, web beacons, embedded scripts, and similar technologies to collect information about how you use the Site. The information collected may include information that your browser or device sends to our servers when you visit the Site, such as your IP address (which may tell us generally where you are located), the type of browser or device that you used to access the Site, the web page that led you to the Site, the search terms that you typed into a search engine to find the Site, and the web page you went to after leaving the Site. The information collected may also include the web pages you visited on the Site, the advertisements that were displayed, and the advertisements or links that you viewed or clicked on. GiftFly’s servers may collect similar information while you are logged on to the Site. The information collected may be anonymous or it may be associated with you.

    Emails that GiftFly sends to you may include a web beacon or similar technology that tells GiftFly whether you have received or opened the email or clicked on a link in the email.

    The Site may include content, links, or buttons from third party companies. GiftFly may collect information about your use of these features. In addition, when you view or use a feature from a third party company, or the web page on which it appears, information from your browser may be sent to the third party company. You should review the third party company’s privacy policy carefully to learn about its privacy practices.

  • 1.3 Information From Social Networking Services

    If you access the Site from a social networking service such as Facebook, we will collect the information automatically provided by the social networking service under its applicable policies and any additional information that you permit the service to provide. GiftFly does not control these social networking services and is not responsible for the information they provide. Before accessing the Site from a social networking service, you should review its privacy policy carefully to learn about its privacy practices.

2. How Does GiftFly Use The Information That It Collects?

GiftFly uses the PII and other information that it collects to activate and operate your GiftFly account, authenticate and identify you for security and other purposes, fulfill your orders for products and services, communicate with you about your account or orders, respond to your feedback, questions, or concerns, contact you about new products or services or for other marketing purposes, administer contests, sweepstakes, surveys, and special offers, diagnose and troubleshoot problems with the Site, improve your experience with the Site, tailor advertising content to your interests, track information you have provided to us, such as your user preferences and preferences regarding receiving emails and other communications, and to analyze site usage for market research and other purposes.

GiftFly may also use the PII and other information that it collects to enforce its Terms of Use, Terms of Sale, or Privacy Policy, resolve disputes with you or a recipient of a GiftFly gift card sent by you, prevent fraud or infringement of intellectual property rights, cooperate with law enforcement, and to comply with the law.

3. Will GiftFly Share My Information?

GiftFly will not rent, sell or lease your personal information to any unaffiliated person or entity without your express consent.

GiftFly may share your name, contact information, and personal message with the recipient of your gift card and specific businesses that have contracted to offer GiftFly services.

GiftFly works with other companies that help it run its business. These companies ("Service Providers”) may provide services to GiftFly such as processing payments, delivering customer or technical support, sending emails on GiftFly’s behalf, fulfilling orders, administering contests, sweepstakes, and special offers, analyzing Site usage and other data, and running online advertising campaigns that display advertisements on the Site or on third party websites. These Service Providers may have access to your PII and other information that GiftFly collects, but they are not permitted to use it for their own purposes without GiftFly's expressed and authorized permission.

GiftFly may share, including with third party business partners and advertisers, information that does not specifically identify you, such as statistical information about usage of the Site and other aggregate information.

GiftFly may share your PII and other information that it collects:

  • If it is required to do so in response to a subpoena or a court order or to comply with the law.

  • To enforce its Terms of Use, Terms of Sale, or Privacy Policy, or to resolve a dispute with you or a recipient of a GiftFly gift card sent by you.

  • If it has a good faith belief that disclosure is necessary to prevent fraud, intellectual property infringement, to prevent or respond to an actual or threatened security breach, or to otherwise protect the rights or safety of others.

  • If GiftFly is merged with or acquired by another company, or if the Site or all or a substantial portion of GiftFly’s assets is acquired by another company, your PII and other information may be transferred as part of the transaction.

  • If you have agreed to the sharing.

Some portions of the Site may permit you to submit content for other users to see, such as comments, reviews, photographs, and videos. Content submitted to these portions of the Site will be public and not subject to this Privacy Policy. Please be careful when you submit content to these portions of the Site and do not submit anything that you do not wish to be public. Note that when you post content to these portions of the Site, your name and email address may be displayed.

3.1 Internet Protocol (IP) Address

We may use your IP address to help diagnose problems with our server, and to administer our Web site. Your IP address is used to help identify you for the duration of a session and to gather broad demographic information.

3.2 Clickstream

As you browse the Internet, a trail of electronic information is left at each Web site you visit. This information, which is sometimes called "clickstream" data, can be collected and stored by a Web site's server. Clickstream data can tell us the type of computer and browsing software you use, the address of the Web site from which you linked to the GiftFly web site, and in some instances, your e-mail address. We may use clickstream data to determine how much time visitors spend on each page of our site and how they navigate throughout our site. We will only use this information to improve the GiftFly web site. Any collection or use of clickstream data will be anonymous and aggregate, and will not contain any personal information.

4. How Does GiftFly Protect The Information It Collects?

GiftFly understands the importance of protecting your PII. GiftFly takes reasonable physical, administrative, and technical steps to secure the PII you provide. For example, GiftFly secures its facilities, network, and servers, encrypts financial information and transmits it securely, and restricts access to PII to authorized personnel only. However, no security controls are 100% effective and GiftFly cannot guarantee or warrant the security of your PII.

Your Privacy Choices

  • Promotional emails

    If you do not want to receive GiftFly promotional emails you may opt out by clicking the "Unsubscribe” link at the bottom of any GiftFly promotional email. You can also opt out at any time by contacting us at or sending us an email at or calling us at 866-338-5633 and telling us that you do not wish to receive promotional emails.

    There are certain emails that we must send to you regarding your account, account activity, and other business operations. You may not opt out of these emails.

  • Cookies

    "Cookies" are pieces of information that are placed on an individual's computer hard drive to enable the individual to more easily communicate and interact with Web sites. GiftFly may use cookies to customize your experience on the GiftFly web site. We may use cookies to deliver content specific to your interests, save your password (if you have registered with us) so you don't have to re-enter it each time you visit our site, and for other purposes. You may, however, disallow receiving cookies at any time through your web browser. GiftFly will never use cookies to retrieve information from a computer that is unrelated to the GiftFly web site or your interaction with the GiftFly Web site.

5. How do we respond to Do Not Track Signals

We do not support the Do Not Track browser setting. Do Not Track (or DNT) is a preference you can set in your browser to let the websites you visit know that you do not want them collecting certain information about you.

For more details about Do Not Track, including how to enable or disable this preference, visit this Do Not Track webpage:

6. Updating Or Correcting Your Information

You can update or correct your PII by accessing your account on the Site. You can also contact us at or sending us an email at or calling us at 866-338-5633. Please tell us your name, address, and the PII that you would like to update or correct.

If you would like to delete your account or PII, please contact us at with your request. Please note that for legal and business reasons, we may need to retain certain records and information. In addition, some information may remain on back-up systems.

7. Links to Other Websites

This Privacy Policy only addresses privacy practices for this Site. The Site may contain links to other websites, including third party websites. This Privacy Policy does not govern such other websites and GiftFly is not responsible for the privacy practices of other websites. When you visit another website you should review carefully the privacy policy for that website.

8. Changes to this Privacy Policy

GiftFly may change this Privacy Policy at any time, for any reason, and without notice, by posting the amended Privacy Policy on the Site. The revised Privacy Policy will become effective on the date of posting. Your continued use of the Site after posting constitutes your agreement to the revised Privacy Policy. GiftFly encourages you to check the Privacy Policy frequently for the latest information on its privacy practices.

9. How To Contact GiftFly

If you have any questions or concerns about this Privacy Policy, please contact us by e-mail at or call us at 866-338-5633.

Effective date: 10/15/2012

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